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Thursday, May 29, 2008

RedButton Free WiFi Product Preview


We are officially launching our new RedButton Free WiFi Product on the 9th of June and it is available for preview. The product has been specifically built to cater for the needs of the hospitality industry, its all about boosting traditional sales and brand loyalty. Restaurateurs and hoteliers have the control needed to use free Internet as a flexible and effective tool to boost their business.

The following picture of a display outside Wimpy Rondebosch serves as a prime example of how RedButton's Free WiFi product can be used. In this case, since Wimpy is generally chock-a-block serving their legendary breakfasts in the mornings and burgers at lunch time, management decided to make the automatic 50MB free wifi allocation available after 3pm only.

The advantage of an automatic allocation is that little intervention is needed from restaurant staff. Should fine grained tracking be required one can correlate product sales with the free Internet allowance by using venue specific vouchers - for example you get a free 50MB voucher if you order a drink.

We've worked hard on this product. Earlier editions, without all the features currently available but with the fundamentals, have been in operation for nearly eight months now. In the process we have spent time listening to what venue owners have been telling us, listening to what their needs are, rather than what we think they are.

With this product we hope to have once again shown our commitment to flexibility and adapting to market needs. Thanks for listening.

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